“I use texture like colour, and I use colour to bring light. Being creative starts with imagination, is fed by inspiration and ends with a story.” – India Mahdavi
This is my first post for the ‘Luxury Series,’ which will be be based on a list of my favourite luxury spaces in and out of London. This first one is filled with baby pink goodness.
I was on Roxy Sowlaty’s Instagram and I saw her picture with the lilac ‘charlotte’ chair and I was like I need this chair in my life. I kept on wracking my brain because I knew I had seen it before and then it dawned on me …..sketch! The velvet chairs that I’m always banging on about in every blog post!
I decided to go on a hunt and I found the name of the designer: India Mahdavi! She has worked on a lot of amazing projects such as Claridges Hotel, Sketch, The Connaught Hotel and Red Valentino boutiques.
On Saturday I went to Sloane Street in search for the baby pink space – crazy I know, but it was worth it.
I got the chance to speak with the store manager, who kindly told me more about the space. Mahdavi worked alongside RED Valentino’s creative director, Pierpaolo Picciolo, to create an initiate and emotional space. They wanted to create “a meeting place that favours dialogue, a virtual and real exchange of ideas” and they created just that. As soon as you walk in you see the floor with pink and brass circles and the velvet walls. It’s eye-catching to say the least.
I loved the colours in this space. The bright colours really complement each other. I think I literally spent an hour in the store, taking photos and speaking with the manager about the space.
I watched a video clip with Mahdavi speaking about her inspiration behind the store design. She spoke about wanting to create a space for the RED Valentino girl: ‘she’s in reality, a romantic dreamer, but she can also be naughty- she has emotions and she wants emotions.’ & it is clear to see throughout the store, the baby pink is certainly romantic and the gold adds a bold touch.
The space is super playful but also very elegant. The playful aspect is seen in the tables that center the room and the elegance is seen in the simple brass shelves. Every piece is a part of a bigger picture and walking through the store, you are aware that you are visualising a story.
Its a great store and I highly recommend you check it out!