Last week, I had the privilege of going to the 5mm design studio on Great Portland Street. The interior designer behind all the designs and creative pieces is Hameed Hani and I had the opportunity to interview him and find out more about his career and what inspires him. It was a great experience and the store is literally my heaven- his work is amazing. I also love that his pieces are affordable luxury, so its relatively affordable. I am so glad I found the store advert in the back of one of my Vogue subscriptions! Below is a short Q&A with Hameed Hani. Enjoy!
source: Harper’s Bazaar 2015
1.Why Interior Design?
I am from an architecture background- I graduated with an architecture degree and I started work in architecture, but then I always wanted to go into interiors. It was just my personal preference and I enjoy the attention to detail that comes with it. There’s a misconception out there that interior designers only deal with cushions and fabrics, but there is a lot more to it. But my role is kind of hard to define, because what I do involves a large amount of architecture, because I do full planning and spacial layout and construction and then I finish it off with the finishing and the interior aspect.
2.Where do you get your inspiration from?
A lot of things. I love fashion, so I get a lot of my inspiration from fashion designers. For example, I love Alexander McQueen’s work and I remember going to the savage beauty exhibition and that was so inspiring for me. I guess music as well plays a part- to be honest, it’s mainly things that have nothing to do with interior design, but I always find ways to drive inspiration from anything.
Art Deco magazine covers and Art deco movies are also a huge inspiration for me as well.
3. When you first begin a project, how do you approach your clients- do they come to you with what they want or do you have artistic freedom?
Luckily for me, my clients have always approached me and they hear about me mainly through word of mouth. For example, I am currently working with a family of developers, so I did the mother’s house and then the son in-laws and so on.
Some clients want me to be involved from the very beginning- so they will take me to a property before even buying it just to get my opinion on what they can do with it and if any changes need to be made to the property or if it’s even a good investment at all. After the property is bought, the first thing we do is spacial planning for the space and maximise the square footage. Then the colour scheme will come in and we can then start building up on the finishes. However, everything depends on the budget and what the client is willing to spend.
4.Right now you’re perfectly on trend with the gold and rose gold accents and bold decorative pieces that people are looking for today. Do you think you’re a designer that wants to stay on trend all the time or do you think you’ll have a signature style of design and stick with that?
That’s interesting! I think I will stick to more of a signature style. However, I will always work with the current trend of the market. All the pieces in my store are unique and even though you could define them as trendy, I believe they will still be relevant in 10 year’s time, because of their intricate details.
For example, right now a lot of people are asking me about silver products, so now I am testing a few silver pieces that I am looking to bring in soon. It’s all about demand for me. The shop is a retail venture, so it’s separate from the interior design business.
5. 5 millimeters, where did the name come from?
Attention to detail and accuracy! I normally leave a tolerance of 5mm of shadow gap detail in a lot of my furniture, so that’s where the whole name and concept comes from.
Thank you, Hameed Hani.
5mm have amazing affordable luxury pieces that will give your home a luxurious and artistic feel. Below are some pictures I took on my visit to the store and a few showing examples of his interior design work.
5mm can be found at 100 Great Portland Street from Monday to Saturday.